This application serves as a portable event guide for ad:tech London 2011.
It has been built using the Web Spiders’ event2mobile framework. This application translates into a useful and hassle-free companion for conference delegates and attendees. There are no books/papers to carry, users can view and plan their personal event timetable, look up speaker information and perform various additional activities that a physical event guidebook would not allow. Event managers and organizers can use this as an extension of their printed event guide. Sponsors can also use this application as a platform for event marketing.